As a smart businessperson, you want to make full use of the web to market your goods and services. This includes running your own website. Use these quick tips to optimize your site for marketing effectiveness:

  • Attract attention with your home page and headline.

  • Maintain interest with text that’s about “you,” not about “me.”

  • Build desire with frequently updated content.

  • Include many calls to action.

  • Make your site easy to use and navigate.

  • Post your phone number, street address, and social media links on every page.

  • Collect e-mail addresses to communicate with prospects and customers.

  • Test your site before launching it.

  • Use results of your traffic and sales statistics to improve your site.