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Tips for Building Loyal Online Customers

Part of the Starting an Online Business All-in-One For Dummies Cheat Sheet

Getting traffic, or visitors, to your website is only the first step in building your online business. To be successful, you want to convert visitors into customers who keep returning to your site. Use these simple tips to build a loyal following of happy, satisfied customers for your online business:

  • Offer multiple ways for customers to communicate with you (including e-mail, phone, real-time online support, and online forums).

  • Respond to customer e-mail within 24 hours.

  • Engage customers by providing ways to interact with your site, such as participating in online communities, writing product reviews, and commenting on blogs.

  • Connect with customers through social media sites such as Facebook, Twitter, YouTube, and LinkedIn and keep customers interacting with your online brand.

  • Make customers feel special by sending coupons and other exclusive offers to your registered users or frequent buyers.

  • Send customers tips or brief articles that show how to use your products or services to help save time, be more productive, or that is fun or innovative.

  • Give customers several payment options to make buying easy.

  • Offer free shipping — no strings attached.

  • Collect personal customer information (with permission) and use it to send special offers or gifts on birthdays and anniversaries and other special occasions.

  • Find creative ways to thank customers for visiting your site and for making a purchase.

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