Timing Your eBay Auction for High Returns
9 of 11 in Series: The Essentials of Listing an Item on eBay
Because there are so many buyers visiting eBay each day, you can choose almost any ending time for your auction and know that you’ll still have some healthy bidding action. Now that eBay spawns as many as 18 million listings a day with countless buyers and lookie-loos visiting the site, you find the eBay netizens looking for bargains at virtually all hours of the day and night.
The wildcards in the mix are the Buy It Now and fixed-price transactions, which have become wildly popular — and successful. Although they don’t always follow a daily pattern of sales, they can still follow the preferred auction-ending days you’ll find below.
To figure out when to end an auction, you need to know when to start it. These figures show the top preferred timelines for running a sale on eBay.
You may notice that all these preferred datelines end on a Sunday. Sunday is the top-ranked ending day for auctions by eBay sellers.
Although this doesn’t list everyone’s opinions on the subject — that would probably be confusing anyway — here are the item-ending days ranked in order from most to least popular:
Be sure to coordinate these dates with what you sell. Some buyers (say, men who buy golf goods during lunch hour and women who buy collectibles while their husbands are out golfing on weekends) can throw these days a curve.
What’s a definite time not to close your auctions? Experience has taught many sellers never to close an auction on a national holiday. Memorial Day, the Fourth of July, and Veteran’s Day may be bonanza sales days for retail shops, but eBay auction items closing on these days go at bargain prices.