The Path of the Social CRM Buyer
Social CRM: How to Find Out What Your Customers Are Saying
11 Ways to Master the Art of Selling

The Social CRM Setup

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Business data is collected.

CRM and other systems already in place collect company data. Information about financials, sales, and marketing are all part of the mix. For example, you can look up a customer’s purchase history to see what he’s bought and how long he’s been a customer.

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