Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

The Seven-Second Telephone Sales Opening

Part of the Telephone Sales For Dummies Cheat Sheet

First impressions are everything. When you have a sales prospect on the phone, the first seven seconds can make or break your whole pitch. Keep these pointers close by to help your opening hook the prospect:

  • Greet the prospect by name. Grab the contact's attention immediately — and hold it — by using his or her name.

  • State your full name. Don't be a stranger! Identify yourself clearly and completely.

  • Identify your company. Don't assume you're a household word — say the name and add a brief description of your firm's specialty.

  • Explain the purpose of your call. Get to the point. "The reason I'm calling is . . . "

  • Link in a benefit statement. Make your "purpose" something relevant to the contact: "I'm calling to help you save money/increase revenues/do your job better."

  • Add a close or bridge. Wrap up the opener with a concise question or statement that leads into further discussion.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus
Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win $500. Easy.