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Prepare for Social CRM by Empowering Employees
 
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The Many Faces of Social CRM Software

The best social CRM (customer relationship management) software has its fingers in the marketing, sales, and customer service departments plus offers tools that allow all departments to talk about and analyze customers. In this video, Jon Ferrara, co-author of Social CRM For Dummies, talks about how social CRM software (like Nimble) brings the various corners of business together to focus on the customer.

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