The Five Rules of Location-Based Marketing
Part of the Location-Based Marketing For Dummies Cheat Sheet
Although most users of location-based services use them for fun and entertainment, they like getting value from it as well. When you're marketing with a location-based service, you'll find success if you follow these simple rules:
Stake your claim to place pages in every system. Don't be afraid to try more than one.
Connect with the people who check in to your location the most. Be they mayors, ambassadors, leaders, duchesses, chiefs, poobahs, or sheriffs.
Create valuable offers that apply to everyone. Follow the Ben & Jerry's Rule of creating an offer that everyone can use.
Test, learn, and optimize. Especially while the risk is low and return potential is high.
Operationalize, operationalize, operationalize. Make sure all your employees are aware of your offers and how to implement them. There's nothing worse than having a good offer that customers can't cash in on.