The Essentials of Spam and Blacklists as Applied to E-Mail Marketing

You can increase the chances of your marketing e-mails getting through to your prospects and customers by collecting e-mail addresses correctly, complying with CAN-SPAM provisions, and staying off e-mail blacklists.

How to Stay Off E-Mail Marketing Blacklists

Getting added to an e-mail blacklist can really wreck your e-mail marketing strategy. Having your business’s IP address reported as a possible spammer is [more…]

How to Get Removed from an E-Mail Blacklist

As a legitimate e-mail marketer, you may do all the right things to avoid being put on a blacklist, yet find your e-mails blocked from time to time. Sometimes, you make an innocent mistake, or your security [more…]

How to Check whether You’re on an E-Mail Blacklist

If you’re marketing your products or services via e-mail, you need to know when your IP is being blacklisted. If your message isn’t being delivered customers can’t flock to buy your products, and your [more…]

How to Minimize Spam Complaints to Your E-Mail Marketing

Spam, also known as unsolicited commercial e-mail, is the bane of legitimate e-mail marketers like you. If recipients perceive your mailings as annoying spam, they can easily report you to anti-spam agencies [more…]

Making Sure that Your E-Mail Marketing Complies with Spam Laws

The CAN-SPAM Act of 2003 makes certain e-mail marketing practices illegal and gives legal definitions to many best practices. Using these best practices is one way to reduce spam complaints and ensure [more…]

How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

How to Choose an E-Mail Marketing Provider with a Good Sender Reputation

Getting more of your marketing e-mails delivered starts with sending your e-mail from a reputable e-mail server. Because your own e-mail server isn’t likely to have a reputation, delivering your mail through [more…]

Ensuring Your Marketing E-Mail Is CAN-SPAM Compliant

If you're e-mail marketing, you must get familiar with the CAN-SPAM Act. The CAN-SPAM Act of 2003 and the 2008 revisions to the Act apply to all commercial e-mails [more…]

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