The Essentials of Building Your E-Mail Marketing Lists

The more people who agree to receive your marketing e-mails, the better your marketing options, so you need to collect valid, legal e-mail addresses at every opportunity. You also want to continue collecting information about current subscribers so that you can send targeted messages.

How to Collect Your E-Mail Marketing Addresses Legally

The CAN-SPAM Act includes regulations on how e-mail marketers, such as yourself, can collect e-mail addresses. The act also mandates that you receive permission from your e-mail list subscribers before [more…]

How to Collect Contacts for Your E-Mail Marketing List

The quality of your e-mail marketing list depends greatly on where and how you collect the information. The best way to ensure that you collect quality information is to obtain information and permission [more…]

Using Incentives to Turn E-Mail Marketing Contacts into Subscribers

Your e-mail marketing contact list is an asset — hopefully containing e-mail addresses belonging to loyal customers who spend money as well as referral sources who love to tell others about you. Offering [more…]

Permission Levels for E-Mail Marketing Contacts

Collecting e-mail addresses and contact information without asking for permission to send marketing e-mail can cause prospective subscribers to hesitate — or worse, view you as a spammer who abuses their [more…]

Using a List Broker to Build Your E-Mail Marketing Contacts List

A list broker is a marketing company that collects and sells contact information for e-mail marketing purposes. If you decide to build a list with the help of a list broker, be aware of the significant [more…]

Giving Your E-Mail Marketing Content Inherent Value

Over long periods of time, marketing e-mails that contain a variety of valuable information are generally more effective than a string of similar e-mails that contain only offers. Even when your offers [more…]

Comparing Mobile E-Mail Marketing Methods

Think of e-mail marketing as one of many forms of mobile communication. Each of these many methods has advantages and disadvantages. This table compares the main forms of mobile communication so you can [more…]

How to Choose an E-Mail Marketing Provider with a Good Sender Reputation

Getting more of your marketing e-mails delivered starts with sending your e-mail from a reputable e-mail server. Because your own e-mail server isn’t likely to have a reputation, delivering your mail through [more…]

Collecting Information on Your E-Mail Marketing Contacts

When it comes to your e-mail marketing contacts, the only information you absolutely must collect are an e-mail address and permission to send your e-mails. However, even as you acquire basic information [more…]

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