The Big Players in Location-Based Marketing
Part of the Location-Based Marketing For Dummies Cheat Sheet
Start off exploring these main players in location-based services and then, when you feel comfortable with your marketing strategies, you can branch out to other smaller, niche services.
|Foursquare||With over 10 million members, foursquare is easily the most popular of all the LBS platforms. The system features check-ins, tips, badges, and points for accomplishments, a leaderboard, the most comprehensive specials platform, and a way for users to explore nearby tips.|
|Gowalla||The Gowalla platform is dedicated to exploration and storytelling. Users check in to places and collect stamps and virtual items along the way. Users are then given a pin to show that they completed the trip.|
|SCVNGR||SCVNGR lets you set up elaborate scavenger hunts. Aside from traditional scavenger hunts, it's ideal for creating a series of activities that act as a template to show users how to experience your brand. SCVNGR also has a rewards platform that allows you to give users incentives to do these tasks.|
|Yelp||Yelp helps people find great local businesses like dentists, hair stylists, and mechanics.|
|Facebook Places||Facebook Places allows users to share where they are, connect with friends, and find local deals. Any of Facebook's 650 million users can use Facebook Places.|