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Targeting Your Real Estate Marketing

Part of the Selling Your Home For Dummies Cheat Sheet (Australian Edition)

Real estate agents often encourage you to spend thousands of dollars on advertising and marketing that may not even be appropriate for your property.

Big glossy advertisements don’t necessarily result in bigger prices. More important may be listing your property on a major real estate website, along with a well-designed and worded signboard outside your property that attracts and informs drive-by home-seekers.

You can reach local buyers by letterboxing brochures and by placing advertisements in the local newspaper. If your property is likely to appeal to buyers from other areas, advertise in publications with a metro-wide circulation (including an agent’s own in-house magazine).

Skilful use of photographs and descriptive text can highlight your property’s best points, particularly those not obvious from the street. Sing the praises of your location as well as of the property itself.

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