Taking Your Invention to Market
Part of the Inventing For Dummies Cheat Sheet (UK Edition)
Taking your invention out into the market is a key step in making it a success. You have three choices on how to bring your product to market:
You do everything – manufacture, market, and sell.
You subcontract the manufacturing and concentrate on marketing and selling your invention.
You license your intellectual property rights to a company that arranges the manufacturing, marketing and selling aspects and pays you a lump sum and/or a royalty (a percentage on each unit sold).