Taking Your Brand Online
Part of the Personal Branding For Dummies Cheat Sheet
You don't just communicate your personal brand in person; you should communicate your brand online as well. A profile hub can serve as a central point for all your online activity (your blog or website, Twitter account, photo gallery, and so on). Content for your profile may include
A brief bio about who you are
Links to your social media sites (such as LinkedIn, Twitter, Facebook, Google Plus, Instagram, Pinterest, YouTube, and business fan pages)
The name, products, and/or services of your business
If appropriate, your key clients
Special features that enhance your personal brand, such as a favorite quote or testimonial
Videos highlighting who you are and what you do
Links to — or PDF versions of — articles you've written, slides, or other visuals you've produced
Popular profile hubs include
LinkedIn: This site helps you build effective business relationships based on nurturing the "know, like, and trust" factor. If you are just beginning to think about using online tools to showcase your personal brand to your business and social networks, begin with LinkedIn.
Facebook: Facebook helps you tell your story in ways that connect, inform, and entertain. This allows you to navigate the gentle balance of being social while also sharing enough of your personal brand to offer a satisfying taste of what others experience when they meet you in person. But, as your mother always told you, be careful who you hang out with! Your community of choice makes an impression.
Google+: This social media site integrates several social services such as Google Profiles and Google Buzz, as well as the services Circles, Hangouts, and Sparks.
About.me: Create a personal home page that's free and easy to set up. There's no need to create a website when you can use About.me as your hub. Visitors can view your site without logging on, and you can use it as your central point of contact.