Online Test Banks
Score higher
See Online Test Banks
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Successful Online Community Managers Have a Way with Words

Words are powerful tools. They sell, command, direct, and suggest. How you use words as an online community manager has a bearing on how well you and your community members get along, as well as how well your customers respond.

Having a way with words is more than simply writing a sentence. Part of your job is attracting people to your community and you’re not going to do that with bland writing. Not only do you have to attract the attention of the search engines, but you also have to attract the people who land on your community pages via search engines or other means.

People read differently online than they do offline, but they also have short attention spans. They scan the computer screen rather than become truly absorbed in content. Your words have to keep their attention for longer than five seconds.


Keep these points in mind as you create content:

  • Use eye-catching headlines.

  • Write in a conversational tone.

  • Make your writing open-ended so that folks respond.

  • Use anecdotes.

  • Keep community members engaged by asking interesting questions and discussing the responses.

  • Use a kind, positive tone.

  • Don’t be afraid to inject humor into your discussions.

  • Add a Comment
  • Print
  • Share
blog comments powered by Disqus

Inside Sweepstakes

Win $500. Easy.