Successful Mom Blogger Shellie Goyal
Shellie Goyal and her mother started publishing online all the way back in 1999 when they started Craftbits.com, a craft project website. The site grew to the point of providing a small-but-stable income; encouraged by their success, they decided to start the CraftGossip blog network at the beginning of 2007.
CraftGossip now has 19 blogs on different craft and DIY project topics, and is maintained by 19 blog editors. It’s now one of the most widely read craft blogs — and one of only a handful of blog networks started and owned by moms.
CraftGossip earns enough income to pay all 19 of their editors a percentage (in the editor’s favor) of the advertising revenue each blog earns. The old site Craftbits.com is so well established that it continually out-earns the newer blog network, even though its founders have less time to dedicate to updating its content.
They also have a mailing list with over 100,000 newsletter subscribers. This newsletter serves to send traffic continually to their site, plus it’s another way to sell advertising space.
Shellie’s three tips for blogging success are:
Write about something that you are passionate about, but it doesn't have to be something that you know a lot about. For example, Julie Powell from Julie & Julia wrote about her attempts at completing Julia Child’s French Cooking book — and in spite of all her mishaps, she kept at it. She was passionate about what she was doing, even though she didn’t know much at all about cooking.
Get a decent design. Before visitors even read a word of your blog, they will judge it by how it looks. It doesn't have to be expensive; there are a lot of free themes available, or you can hire someone to create a design for very little money. Try crowd-sourced design services such as 99designs.
Give something away for free. A giveaway is a great way to get people to your blog, and you will find a lot of these people will stick. You don't have to spend an arm and a leg.
Started blogging: First website established in 1999; her CraftGossip blog network was established in January 2007.
Blog provided stable income in: February 2010
Income estimate: Between the two sites, Shellie earns enough that both she and her husband can comfortably live and work from home.
How Shellie makes money: Shellie’s sites get enough traffic to enable her to work with several different advertising networks; her site sells its own advertising as well.

Blogging & Social Networking Glossary
archive
1. (noun) A list of previous blog posts, in chronological order. 2. (verb) To place files or blog posts in a safer place (on DVD or another server) for longer-term or backup storage.

Blogging & Social Networking Glossary
attribute
Used in an HTML tag to give an instruction to a Web browser. For example, in This link goes to <a href="http://www.google.com">Google</a>, the <a> tag gets an attribute (href) and a value ("http://www.google.com") to go along with the basic tag. In this case, the attribute indicates to the browser that what comes next is a hypertext reference — in this case, a Web page.

Blogging & Social Networking Glossary
blacklist
An often-centralized list of e-mail addresses, URLs, and IP addresses used by spammers that are then forbidden in any blog post on your blog. With an up-to-date blacklist, a lot of spam is stopped before it becomes a comment.

Blogging & Social Networking Glossary
block
To stop all contact with a MySpace user. He can’t comment on your blog page or send you any message that you actually receive.

Blogging & Social Networking Glossary
blog
A combination of the words Web and log. Bloggers (individuals, groups, or businesses) post a chronological log of information. Content is determined entirely by the author(s) of the blog; many are personal journals.

Blogging & Social Networking Glossary
blog post
An entry in a blog, possibly containing text, images, and other media.

Blogging & Social Networking Glossary
blogger
The author of a blog.

Blogging & Social Networking Glossary
blogging policy
Outlines what you’re allowed to post in your blog.

Blogging & Social Networking Glossary
blogging software
Technology that enables you to blog. Can be either hosted or nonhosted.

Blogging & Social Networking Glossary
blogroll
A collection of links used or recommended by a blogger.

Blogging & Social Networking Glossary
cookie
A short piece of computer code, stored on your computer, that enables Web sites to remember certain settings and information the next time you visit that site.

Blogging & Social Networking Glossary
Dashboard
A kind of control panel in Blogger that shows you the blogs you’ve set up, giving you access posting, using help resources, or even creating another blog.

Blogging & Social Networking Glossary
definition list
A type of HTML list that gives a term and then its definition and has built-in spacing to lay out those elements properly.

Blogging & Social Networking Glossary
disk space
Amount of room available on your hard drive.

Blogging & Social Networking Glossary
domain
A domain is the address, or main URL, that people type in the browser to get to your Web site. The domain name you choose can’t be used by anyone else.

Blogging & Social Networking Glossary
domain registrar
A service that enables you to register a domain name.

Blogging & Social Networking Glossary
entry
An single posting in a blog containing text, images, or other media, or any combination of those things.

Blogging & Social Networking Glossary
Facebook
A social-networking service that enables you to keep in contact with families and friends via the Web.

Blogging & Social Networking Glossary
Flickr
A Web site that allows you to share, organize, edit, and otherwise manage your photos.

Blogging & Social Networking Glossary
Friend List
Your virtual online address book in MySpace. You can become someone’s friend by either sending a fellow MySpacer a Friend Request or by being on the receiving end of a Friend Request from another MySpace user.

Blogging & Social Networking Glossary
hosted services
Manages the data, software, and Web hosting of a blog; the blogger just manages the content.

Blogging & Social Networking Glossary
HTML
The computer coding used by Web designers to create Web pages.

Blogging & Social Networking Glossary
hyperlink
A navigation tool that allows a user to go from one Web location to another by clicking. Hyperinks (or just links) are typically underlined.

Blogging & Social Networking Glossary
hypertext reference
In HTML, the address that a hyperlink connects to when clicked. For example, in This link goes to <a href="http://www.google.com">Google</a>, the hypertext reference (href) is http://www.google.com. Hyperlink references can also jump to new positions on the same page, open a new e-mail message, or begin a file download.

Blogging & Social Networking Glossary
link
Short for hyperlink, a navigation tool that allows a user to go from one Web location to another by clicking. Links are typically underlined.

Blogging & Social Networking Glossary
Mom test
A self-test that flags inappropriate blog posts. If you’d let your mom read the post, then it’s probably passed the Mom test. Specifically, don’t blog about topics you think will hurt others; don’t blog about others without their permission, even about topics you consider inconsequential; and don’t identify friends and lovers by name without their permission.

Blogging & Social Networking Glossary
MySpace
A social-networking service that enables you to keep in contact with families and friends via the Web.

Blogging & Social Networking Glossary
MySpace profile
Your MySpace identity. It can contain as much or as little information about you as you’d like.

Blogging & Social Networking Glossary
news aggregation
The ability to aggregate news by using RSS feeds. Having a news aggregator included with your blog package allows your site to pull in information from another blog.

Blogging & Social Networking Glossary
nonhosted service
Blog software that you set up on your own Web server. It allows you to take on all responsibilities related to maintaining your blog.

Blogging & Social Networking Glossary
ordered list
Contains items that must be listed in a particular order, such as a list of ranks or preferences. It may also indicate a list of steps for the reader to follow.

Blogging & Social Networking Glossary
pinging
An automated notification system for search engines and newsreaders, letting those services know that your blog has been updated. A ping occurs when one computer asks another whether it’s there; the second computer confirms its presence.

Blogging & Social Networking Glossary
post
1. (noun) An entry in a blog containing text, images, other media, or any combination of these. 2. (verb) The act of creating and/or uploading a blog entry.

Blogging & Social Networking Glossary
private profile
A MySpace profile that’s limited on who can view it, such as only people on your Friend List.

Blogging & Social Networking Glossary
public domain
The status of publications, processes, and product designs that are free from copyrights and/or patents and are available for anyone's use.

Blogging & Social Networking Glossary
social network
A service, such as Facebook or MySpace, that enables to keep in touch with people you know — and meet people you don’t know.

Blogging & Social Networking Glossary
spam
Unsolicited electronic messages sent in bulk that may be commercial, nonsensical, or malicious. In addition to e-mail spam, blog comments and blog forums can be targeted by spammers.

Blogging & Social Networking Glossary
tag
A relevant keyword associated or assigned to a piece of information, such as an image, a blog entry, or a video clip. Tags are usually chosen informally by the content creator or by the online community; they help give content to nontext media and organize information for ease of searching.

Blogging & Social Networking Glossary
Trackback
A technology that tracks references to a blog posting that occurs on other blogs. They allow bloggers to link to blog posts on related topics.

Blogging & Social Networking Glossary
transparent
1. Being honest and truthful on your blog. Also means that you admit mistakes and engage in dialogue with readers who leave comments. Considered proper blogging etiquette. 2. Integration of applications, programs, and media from different sources in such a way that the end user is unaware that the content is not self-contained.

Blogging & Social Networking Glossary
unordered list
unordered list is a series of bulleted items and is used for lists that don’t require numbering.

Blogging & Social Networking Glossary
video blog
A blog consisting of video files, or the practice of placing a video file in a blog post.

Blogging & Social Networking Glossary
video-sharing service
A service, such as YouTube, that enables you to share video with others.

Blogging & Social Networking Glossary
Web host
The Web server where you software, graphics, and other files live online.

Blogging & Social Networking Glossary
Web server
Technology that looks at what Web page is requested and then feeds the browser the appropriate file. It does most of the hard work of serving Web pages to visitors coming to your Web site.

Blogging & Social Networking Glossary
whitelist
A list of preselected users who are allowed to comment on your blog.

Blogging & Social Networking Glossary
YouTube
A video-sharing service.