Strategic Planning Kit For Dummies
Book image
Explore Book Buy On Amazon

Sometimes a strategic positioning statement sounds like a tag line or a slogan. That’s fine, but remember that the purpose of a positioning statement isn’t to be cute. Instead, its purpose is to help guide all your and your staff’s activities associated with a specific target customer group. This positioning statement is the core message you want to deliver in every medium and everything you do.

You can turn your positioning statement into a marketing message in the future. If you need some inspiration, read through these positioning statements from large and small companies:

  • Mercedes-Benz: Engineered like no other car in the world

  • Wharton Business School: The only business school that trains managers who are global, cross-functional, good leaders, and leveraged by technology

  • BMW: The ultimate driving machine

  • Southwest Airlines: The short-haul, no-frills, and low-priced airline

  • Avis: We are only Number 2, but we try harder

  • Famous Footwear: The value shoe store for families

  • Miller Lite: The only beer with superior taste and low caloric content

  • The Heidel House Resort: The place to reconnect with loved ones

  • Northern Nevada Business Weekly: The only source for local business news

About This Article

This article is from the book:

About the book author:

Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy. M3 provides consulting and facilitation services, as well as hosts products and tools such as MyStrategicPlan for leaders with big ideas who want to empower and focus their teams to achieve them.

This article can be found in the category: