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Staying Competitive in the Restaurant Business

Part of the Starting & Running a Restaurant For Dummies Cheat Sheet (UK Edition)

Running a restaurant has its challenges – amongst them is dealing with the competition. Diners don’t have to come to your restaurant – they could always go somewhere else. You need to remain mindful of this and do all you can to remain competitive. Here are some points to bear in mind:

  • Play up your strengths and make them matter to your diners.

  • Analyse your competition, determine their deficiencies and exploit them.

  • Close the gaps on your own deficiencies.

  • Continually create new points of difference.

  • Know your audience, how your points of difference matter to them, and how to reach them.

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