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Cheat Sheet

Starting an iPhone Application Business For Dummies

From Starting an iPhone Application Business For Dummies by Aaron Nicholson, Joel Elad, Damien Stolarz

Make developing iPhone applications easier, more fun, and more rewarding with some simple guidelines for planning, creating, and distributing your work. These checklists will keep you on the path to a successful iPhone application business.

iPhone Application Design Checklist

iPhone applications are complex, and it’s important to keep your eye on both the style and the function of your product. When you inspect your application, check these aspects:

  • No broken links in application, internal or external

  • Removed the word "beta" from anywhere in application or documentation

  • Any accessories to be used with the application are authorized by Apple

  • Application interface follows Apple Human Interface Guidelines

  • No long load times

  • Loads are covered by a graphical loading image or animation

  • Resource utilization is well within bounds and doesn’t make platform laggy

  • Application is sufficiently different from pre-existing applications

  • Application doesn’t duplicate functionality of Apple applications

  • Application doesn’t use trademarks of other companies (or similar names)

  • Application doesn’t interfere with iPhone function (such as draining battery life)

Metadata Checklist for Creating iPhone Applications

For an iPhone application to function, it needs to check all the boxes for metadata. Follow these rules to make your metadata functional and helpful:

  • Primary language chosen

  • Company name defined

  • SKU number is defined; use UPC if available

  • Application name and description are set

  • Application description is concise but full and views well on the iPhone

  • Primary app category and subcategories chosen

  • Secondary app category and subcategories chosen

  • Copyright and version strings are defined

  • Application URL is defined, valid, and stable

  • Support URL is defined, valid, and stable

  • Support email address is defined, valid, and receives e-mails

  • EULA written and defined (if needed)

  • EULA (if defined) is consistent with iTunes minimum terms and conditions

  • If user must accept EULA, the app asks user within app itself

  • Supported devices selected

  • Game advisories defined

  • Distribution regions chosen

  • Payment information defined on iTunes Connect (Paid Applications contract)

  • Price tier chosen

  • Encryption: US Department of Commerce approval obtained if encryption is used for anything other than authentication

iPhone Application Name Checklist

Even if you have a great iPhone application idea, you need a great name that sells it. Follow a few simple rules to make your name memorable and successful:

  • Can be found easily with appropriate search terms

  • Is no longer than 20 characters

  • No version number appears in app name

  • No other brands (for example, "iPhone") in app name

  • Is simple, concise, and relevant

  • Is not too similar to the name of another product

Checklist for Making Screen Shots of Your iPhone Applications

In the Apple store, you need to communicate the function and elegance of your application with smartly selected graphics. You can submit up to five screen shots for your listing. Follow these steps to make your graphics count:

  • Created Primary screen shot

  • Primary screen shot shows what app is and main functions

  • (Optional) Created up to four additional screen shots

  • Additional screen shots support primary screen shot

  • All screen shots are high-quality and easily legible

  • All screen shots are appropriate, both culturally and in terms of maturity

  • Status bar removed from all screen shots (if present)

  • Each screen shot has correct size:

    • 320x460 for Portrait, status bar removed

    • 320x480 for Portrait, full screen

    • 480x300 for Landscape, status bar removed

    • 480x320 for Landscape, full screen

Localization Checklist for Creating iPhone Applications

An iPhone application may be designed in one country and distributed in many. For maximum sales, you need to consider the language and cultural preferences of every country where you hope to make sales. Check these design and language aspects of your application:

  • Languages chosen for localization

  • The following elements are localized in all languages:

    • Application name

    • Application description

    • Application URL

    • Support URL

    • Support email

    • Screen shot(s)

    • App binary

  • All localizations are professional (they aren’t just word-for-word translations)

  • All elements in a given language are appropriate to all cultures that use that language

  • All localized elements are also tailored to target culture

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