Advertisement
Online Test Banks
Score higher
See Online Test Banks
eLearning
Learning anything is easy
Browse Online Courses
Mobile Apps
Learning on the go
Explore Mobile Apps
Dummies Store
Shop for books and more
Start Shopping

Start and Maintain an E-mail List for Your Dog Photography Business

An e-mail list is a traditional but still relevant piece of marketing. Many websites offer free accounts. Do some research to find a service that meets your needs for your dog photography business. Some services are simple, some more complex; some offer no frills, and others provide a bunch of freebies to account holders.

Whatever your preference, start up an account. You’re then able to enter all your subscribers into a database and send them e-mail blasts all at the same time. This is a good way to inform your subscribers of news and specials and just keep your brand in their minds.

Here are a few tips and things to remember:

  • Make people opt-in to your mailing list. This means they specifically request to be put on it. This also means you do not automatically enter all your clients or anyone who has ever e-mailed you.

  • Send e-mails out on a regular basis. Once a month or once a week seem to be most common for businesses. Just make sure that you’re not bombarding people unnecessarily.

  • Think about your format. Do you want to send a monthly newsletter? A weekly gallery of photos? Seasonal deals? Whatever you decide, keep it consistent. Your mailing list is kind of like a brand within a brand.

  • Write for your current clients, but remember, you also hope that people will forward your e-mails around to others, so always put something in that could potentially attract new customers.

blog comments powered by Disqus
Advertisement
Advertisement

Inside Dummies.com

Dummies.com Sweepstakes

Win an iPad Mini. Enter to win now!