Social Media Marketing Rules

Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign:

• Make sure you give your customers something valuable because they'd much rather spend the time talking to each other about their passions than engaging with you.

• Recognize that different types of influencers play varying roles at different points in the marketing funnel. Do the research to know who is influencing your customers and where.

• Tie together all your strategies across the social media platforms. Think about how all your social programs can work together harmoniously.

• Make your customers brand advocates and partners in your business. Give them the opportunity to impact not just marketing but product development, customer service, and innovations, too.

• Develop your authentic social voice for the social media platforms. And make your brand a social brand.