Social Media Marketing Rules

Part of the Social Media Marketing For Dummies Cheat Sheet

Marketing through social media platforms isn't quite the same as traditional marketing. Here are some rules that can help you conduct a successful social media marketing campaign:

Make sure you give your customers something valuable because they'd much rather spend the time talking to each other about their passions than engaging with you.
Recognize that different types of influencers play varying roles at different points in the marketing funnel. Do the research to know who is influencing your customers and where.
Tie together all your strategies across the social media platforms. Think about how all your social programs can work together harmoniously.
Make your customers brand advocates and partners in your business. Give them the opportunity to impact not just marketing but product development, customer service, and innovations, too.
Develop your authentic social voice for the social media platforms. And make your brand a social brand.