Social Media Marketing All-in-One For Dummies
The number of outlets for social media marketing is staggering. Blogs are just the beginning. Now you can choose from social networks (such as Facebook and Twitter), social bookmarks sites (such as Delicious), social pinning sites (such as Pinterest), social curating (such as Tumblr), social media sharing sites (such as YouTube), and even social résumé sites (such as LinkedIn). This Cheat Sheet is a guide to the wealth of social media marketing platforms and resources.
4 Secrets for Social Media Marketing Success
You probably already know a few things about social media marketing that will stand you in good stead. Start with these marketing basics and work from there to create a social media plan:
Create a hub website or blog with a domain name that you own. Social media lets you cast a wider net for your products or services. Ultimately, you still need to drive traffic to a core website or blog for additional information or purchasing.
Develop a standard set of eight keywords or phrases and a page description for search engine optimization. Just like you optimize your website, optimize your social marketing content and profiles. Use the same description and terms over and over to improve your ranking on search engines and to appear higher on internal search results for each social media outlet.
Plan your marketing and work your plan. Like with all other forms of marketing, your decisions are driven by your target audience. Market on the media outlets they use. Before you actually do anything, define your market, establish your goals, and decide how you will measure success.
Keep it simple! Unless you have many people on your marketing team, you need to keep your social media efforts under control — or they will control you. Generally, you get better results by posting more often on a few sites than posting occasionally on many sites. Create a simple monthly schedule of activities that includes posting somewhere at least weekly.
Online Resources for Social Media Marketing
The first phase in writing your social media marketing plan is research. Use the websites in this table to put together the best possible social media marketing plan for your company.
Addict-o-matic: The current buzz and trends on any topic
Alltop: Directory of blogs, broken down by niche
BIG Marketing for Small Business: Social media, online, and offline
FrogLoop Social Network ROI Calculator: Online ROI calculator for social network campaigns
HubSpot Blogs: Inbound Internet marketing blog
LinkedIn Social Media Marketing Group: Professional discussion group; approval required to join
MarketingProfs Marketing Resources: Social media marketing tips, including B2B
MarketingSherpa: Social networking research with B2B focus
Mashable: Premier site for online news with social media focus
TopRank Online Marketing Blog: Blog about online and social marketing
Quantcast: Demographic research on most sites
Social Mention: Tracks post about topics on 100+ social media services
Social Networking for Business Development: Social networking blog for business development
Social Networking Watch Statistics: Aggregates news and statistics for social networks
Technorati: Real-time blog search engine and curation
Bookmark any sites you find useful so that you can continue accessing them after you have your social media marketing plan in place.
Keeping Your Social Media Marketing Under Control
Using social media as a marketing tool doesn't have to be a chore. These helpful tips and techniques to manage your social media campaigns can save you time, money, and stress:
Repetition is wonderful when it comes to keywords, tags, and labels. Utilizing the same core search terms and page description over and over on your website and all social media outlets not only saves time, but also improves ranking on search engine results.
Use tools like Hootsuite, TweetDeck, or Sprout Social to post similar content multiple places at the same time. For instance, you can upload photos to multiple social media sharing outlets at the same time or simultaneously post to your blog and Facebook.
Schedule tweets in advance so you don't need to remember to log on with timely messages. Tweeting once or more a day can be a real nuisance, but you can use tools like Hootsuite, SocialOomph or LaterBro for scheduling.
Get organized! Create a master dashboard that includes links and tiered log-ins to all your social media outlets, tools, calendars, and analytic sites in one place. Configure Netvibes or Hootsuite to meet your needs.