Running a Food Truck For Dummies
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Food truck owners have discovered that using social media sites, like Twitter and Facebook, to spread the word to their customers is an inexpensive and effective way to advertise and to keep people interested and informed about their business. To maximize the usefulness of social media for your food truck, keep the following tips in mind:

  • Fill in your bio so people searching for food trucks in your area can find you.

  • Act the same on social media sites as you would in person. (In other words, use the same tone online as you would if you were speaking with these individuals face to face. Don’t be someone you aren’t, because a good chance exists that you’ll meet your local followers when they visit your truck.)

  • Listen to what your followers are saying, and then respond to both good and bad comments to increase your customer interaction.

  • Update your status at least once a day with information that doesn’t include your truck location to allow your followers to get to know you better.

  • If you’re tweeting or posting your schedule on Twitter or Facebook, also tweet or update your status after you get to each location.

  • Post last-minute schedule changes, especially if you’re packing up early.

About This Article

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About the book author:

Richard Myrick is editor-in- chief and founder of Mobile Cuisine Magazine (mobile-cusine.com), a central source for mobile street food information. Since its inception, Mobile Cuisine has been teaching aspiring culinary professionals how to create successful food truck businesses by providing valuable information that can help anyone build a food truck business.

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