Cheat Sheet

Social Media Design For Dummies

From Social Media Design For Dummies by Janine Warner, David LaFontaine

Great social media design means knowing how to create a professional, effective, and cohesive profile that will better communicate your brand's story to future partners, employers, and customers. Social media is an important way to build personal and professional networks, search for jobs, find old friends, and more. Discover the essentials tools you'll need to help manage or share your social media, research trends, and keep up with social media scores (how do you rate?).

7 Social Media Management Tools to Consider

If you have so many social media platforms that it's difficult to keep up with all of them, then consider a social media management tool. In fact, one is probably essential to keep your brand content consistent across all the sites.

Here are a few social media management tools to help you get control over your little piece of real estate on the Internet.

  • HootSuite makes it easy to manage multiple profiles across multiple social media sites.

  • Nimble makes it possible to manage your e-mail, contacts, social media messages, and more all in one central dashboard.

  • SproutSocial provides social media management.

  • JustUnFollow is a Twitter service that can help you manage the people you follow as well as those who follow you back.

  • Fake Follow checks whether your followers, or anyone else's, are using fake accounts on Twitter.

  • Wildfire is for managing social media promotions and giveaways.

  • AgoraPulse, a Facebook management and analytics tool, is for advanced users who want to build apps for friends or customers to use.

3 Tools to Make Social Media Sharing Easier

Giving your viewers a way to share your content is a must when you're designing your social media sites. It's also proper etiquette to shorten URLs that you share when you have limited space to get your point across. Here are a few tools to aid you:

  • AddThis is a service you can use to add a row of links and sharing icons to the most popular social media sites.

  • bitly is an online service that you can use to create shortened versions of any URL.

  • SharedBy also shortens URLs so you share them more efficiently on social media sites

5 Ways to Research Social Media Trends

If you're looking for ways to search for names, brands, or keywords being mentioned on social sites, these services not only help you identify where those names are shared but also help make the results relevant.

  • PeopleBrowsr is a social media search tool that lets you search the activities of users over time.

  • Topsy is a search engine, similar to Google or Bing, except that it searches social media sites, including YouTube, Twitter, and Facebook.

  • uberVU allows you to follow keywords over time, study audience engagement, and schedule and market posts through a sophisticated online dashboard.

  • EdgeRank Checker is specifically designed to monitor and assess social media interactions on Facebook.

  • Trendsmap keeps track of the most important keywords being shared on Twitter around the globe.

5 Services that Can Track Your Social Media Influence

Part of keeping up with social media is to identify influencers, generate sales, and measure sentiment. Many of these services produce sophisticated analytics and reports, and the best ones charge big fees to do so. Which ones you use depend on your budget, your needs, and your preferences for how they search and generate information.

  • Klout assigns every social media user a score between 1 and 100 that purports to show how influential you are.

  • PeerIndex offers another way of ranking social media influence.

  • Empire Avenue functions like a social stock market, where participants use virtual currency to buy and sell shares in each other's profiles.

  • Radian6, owned by Salesforce, is one of the most advanced — and expensive — ways to track keywords, identify opinion leaders, and explore social media in depth.

  • Viralheat offers a suite of tools for social media marketing, monitoring and analytics.

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