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Social Media Commerce: Who to Follow on Twitter

Twitter as social media can work only when you follow other people and they follow you or your business back. How do you get people to follow you? By commenting on another Tweet, reTweeting, Tweeting content, or just jumping into a conversation that interests you.

Your first step, if you haven’t already, is to go to the Twitter home page, type your full name, your e-mail address, and a password. Then click Sign Up for Twitter, as shown.

Enter a bit of data on Twitter and you’re in! Fill out your bio on the following page.
Enter a bit of data on Twitter and you’re in! Fill out your bio on the following page.

After you register on Twitter, things may seem a little lonely at first. Don't be befuddled by the blank page that stares back at you. Twitter posts suggestions for people you might want to follow. You can also try the following:

  • Followerwonk.com: Use Followerwonk to search keywords in user bios as they have been input on Twitter. You can also search job titles, topics, or any specific keywords that may help you find someone you might be interested in following. Followerwonk presents search results in order of relevance to your keywords, so more valid results appear at the beginning.

    Most importantly? Note the Influence score next to each result, as shown in this figure. This proprietary rating metric, which ranges from 0 to 100 (higher scores indicate a person with greater influential activity), is based on a user's influence and engagement on Twitter.

    Searching for physical therapists on Twitter through Followerwonk.
    Searching for physical therapists on Twitter through Followerwonk.
  • Twellow.com: Billing itself as the “Twitter Yellow Pages,” this site has been indexing and categorizing Twitter since 2007. Twellow makes following new people a breeze.

    On the home page, select a category or subcategory from a drop-down menu to see a list of Twitter users whose bios (or personally selected categories on Twellow) match your search. You can also type in the search box the keyword of a topic you want to follow.

    If you read the user's details and decide that you want to follow the person, click the Follow button below the user's profile picture, as shown.

    Click the Follow button below the profile picture to follow the person.
    Click the Follow button below the profile picture to follow the person.

You can narrow your keyword or topic searches to your immediate geographic area, which is particularly valuable if your business does not currently do online sales. On the search results page, click the city at the top right of the list and Twellow narrows the search to a reasonable distance. Note that the displayed city is generated from your Internet service provider and may not exactly match your location.

After you set up your Twitter account, select your topics and register them on Twellow so that they become indexed and available for others who search the site.

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