Social Media Commerce For Dummies
Main Street businesses are expanding their customer base by building online personae. Selling online, too, has become a profitable new adjunct to traditional sales, and social media is the core of today's e-commerce. Through social sites such as Facebook, Twitter, and Pinterest (as well as your own website and blog), you connect with your customer. Through new media, you share ideas and join the conversation. But most of all, you gain a deeper connection with your customers.
Facebook Keystroke Shortcuts
You can use these Windows and Mac OS X keyboard shortcuts to handle common activities in Facebook. Depending on your operating system and browser, touch one of the following keys or keystroke combinations, and then press a key in the table to travel from page to page in Facebook.
Firefox (Windows): Alt+Shift
Chrome or Internet Explorer (Windows): Alt
Firefox (Mac OS X): Function+Control
Other browsers (Mac OS X): Option+Control
Keystroke Shortcut Result M Opens a new message window ? Moves the cursor to the search box 1 Takes you to your Home newsfeed 2 Goes to the Timeline page 3 Displays friend requests for your personal account 4 Visit your messages 5 Goes to Notifications 6 Visits General Account settings 7 Opens the Privacy Settings page 8 Displays the Facebook page 9 Displays the Facebook terms and policies page 0 Takes you to the Facebook Help Center
Marsha Collier's Social Media Commerce Toolkit
For each arm of your social media commerce strategy, you use a different marketing tool. Here's a shortlist of platforms to build your online conversation, which should ultimately lead to new customers through your engagement. Check them out and see which best fits your social persona. Soon you'll have a clear social media plan for your company.
Basic content outreach
Facebook: Reach all ages with the largest social network
Twitter:Converse on this widely adopted messaging service via 140-character tweets
LinkedIn: Connect with like-minded professionals on this top business social networking site.
Google+: Reach newer adopters and techies on Google's social network
Free blogging platforms
Blogger: Google-owned blogging suite with free hosting and theme personalization
Posterous: Twitter-owned free blogging platform with themes
Wordpress: Free blog hosting managed by the developers of WordPress software
Bitly: Shorten URLs for posts; offers analytics and supports customization
Visibli: Attach a social engagement bar to all your shared links, with analytics
Pinterest: Share images on your own virtual pinboard on this popular scrapbook site
Images and videos
Flickr: Find royalty-free images to use on your blog; store and share your own
YouTube: Post videos for linking on your blog, Facebook page, and other social platforms
blogtalkradio: Podcast live and record using your telephone line
Spreaker: Create live or prerecorded podcasts with a microphone from an online or a mobile console
wsRadio: Conduct professional, radio-station-style podcasts
Fanpage Toolkit: Build your Facebook marketing with their five core application modules (Page Builder, Promotions, F-commerce, Messaging, and Analytics)
eBay Items: Port eBay listings to a Facebook business page; when item is clicked from Facebook Store App, customer is directed to the eBay listing
Ecwid: Install a full-featured shopping cart on your website or Facebook page with this app
Four Professional Social Media Commerce Secrets
Here are four e-commerce strategies you don't want you to forget. Commerce is your goal — but "social" will get your business front and center. Include videos and engaging content on your website, and interact on other sites and blogs.
Keep your website fresh: With all the pressure about posting in social media, keep in mind that ultimately you need to direct visitors to a core website where they can learn all about your business — and make purchases. Create a web presence that reflects your business and your company culture. Make it accessible and engaging.
Include instructional videos: Build a library of YouTube uploads that pertain to your business and demonstrate your products. Link to these videos from your website and add a YouTube app to post them on your Facebook business page.
Friend and tag other businesses on Facebook: It's easy to tag friends on your Facebook personal page and fans on your business page, but you can also tag other business pages as well. Be social — and help spread the word — by including other businesses in your posts.
Make social media fun: Keep the social conversation going. Post more often on a couple of sites instead of posting rarely on many. Aside from posting relevant content regularly (and not self-promoting all the time), reply to those who post to your accounts. Answer and ask. The most desirable social media personas are those who interact regularly.