Essentials: Don't Overcomplicate Cause Marketing
Don't Overdo the Perks in Your Cause Marketing Campaign
Essentials: Choose Cause Marketing Partners Carefully

Social Media as a Cause Marketing Cost Saver

Social media is powerful, ever-growing, and here to stay. It’s also free. Social media and cause marketing belong together!

Social media teaches you cause marketing. The key thought leaders and blogs in the industry via Twitter and Facebook. The best posts are crowdsourced, which means a large group of people he respects on the Internet help him decide which ones are worth reading.

Social media is a link in building strong partnerships. It’s instant, informal, sometimes personal, and generally informational as a lot of sharing happens.

Think of social media as the letter that rarely gets lost, the phone call that more often gets answered, the e-mail that gets the reply, or the unannounced visit that is not turned away.

Soon, as social media evolves and location-based services gain momentum, social media will be used more and more for cause marketing promotions to raise awareness and money.

There are 600 million people on Facebook. It’s not going away. YouTube is the second biggest search engine after Google. It’s not a fad. And with 59 percent of businesses on the INC 500 list using Twitter, do you really think everyone is only talking about what they last ate?

Whether you like social media or not, it’s here to stay. It may not always be called WordPress, Facebook, Twitter, or YouTube, but the social genie is out of the bottle.

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