The first step in your professional blog plan is to define your goals and objectives, just as you would with any business endeavor. In the simplest terms, here are some questions you need to consider:

  • Who are you trying to reach?

  • What do you have to offer, tell, or sell?

  • How will you differentiate your blog?

  • Assuming monetization is part of your goal, which strategy fits you, your blog, and your audience the best?

  • How will you measure success?