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Set Mom Blogging Goals

Successful bloggers set short- and long-term goals to direct their actions. The most effective way to approach goal-setting is to decide where you want to be in three to five years and work backward from there to where you are right now. Filling in those stages is how you create your blogging business plan.    

For example, say you eventually want to have a thriving social media consulting business in which you speak professionally and also write books on marketing to women. You want to reach this level of achievement in three years’ time.

Decide on the things you need to do to get there, being specific about the kind of work you have to do to achieve your end goal. Then start from the end goal and create milestones, working from the future back to the present and creating quantifiable action steps, like this:

  • End of three years: ten regular weekly clients, one speaking engagement every quarter, and first book completed.

    • My blog will have 15,000 monthly visitors.

    • My mailing list will have 5,000 subscribers.

    • I will have written articles for five prominent publications.

    • I will have created five downloadable e-products that potential clients can purchase without hiring me directly.

  • End of two years: five regular weekly clients, and book proposal written.

    • My blog will have 10,000 monthly visitors.

    • My mailing list will have 2,500 subscribers.

    • I will have written articles for two prominent publications.

    • I will have created three downloadable e-products that potential clients can purchase without hiring me directly.

  • End of one and a half years: three regular weekly clients.

    • My blog will have 7,000 monthly visitors.

    • My mailing list will have 1,750 subscribers.

    • I will have applied to write for five prominent publications.

    • I will have created two downloadable e-products that potential clients can purchase without hiring me directly.

  • End of one year: one regular weekly client.

    • I will have completed ten short-term projects with clients who could turn into regular weekly clients.

    • My mailing list will have 1,200 subscribers.

    • I will have chosen the five publications that I want to apply to write for.

    • I will have created one downloadable e-product that potential clients can purchase without hiring me directly.

At this point, imagine you’ve been at this process for six months, and have worked backward to the present. Here’s what the short-term here-and-now entries look like:

  • End of six months: hired for two short-term client projects.

    • I have tested my mailing list subscription form, in several placements on my blog template, to determine which brings in the most subscribers.

    • I have created one free e-product that is only available to mailing list subscribers.

    • My mailing list has 500 subscribers.

    • I have learned basic search engine optimization techniques and have written 20 blog posts that my potential clients would find useful.

  • End of three months: Ready to find clients.

    • My professional blog template is completed.

    • My mailing list is set up and ready to add subscribers.

    • My e-mail newsletter is formatted and ready to send.

    • I have created a free download to attract subscribers to my blog and mailing list.

    • My Services page has specific service packages that potential clients can hire me for.

  • This month:

    • I will get my Facebook page and business Twitter accounts set up.

    • I will review various e-mail marketing vendors and choose one.

    • I will hire a designer to customize my blog template, or I will learn enough about template design to customize it myself.

Of course, this list would be completely different for someone who wants to build a blog that earns money from advertising. Instead of mailing list objectives and developing e-products, this blogger will set goals for number of posts written, creating a media kit, number of regular monthly advertisers, and increasing number of page views per visitor.

Setting goals and working out the action steps by “walking backwards” will help you to determine whether what you want to accomplish is realistic or not. It is easy to get distracted by fun new projects, but if you evaluate them in the context of how they’ll help you get to your end goal, it will be easier to decide whether each one is a worthy project to pursue.

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