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SEO Tips for Uploading Your Videos

If you go to the trouble of creating videos, why not distribute them as widely as possible, on as many video sites as possible? Remember, these are search engines, too, so being present when someone searches for your keywords would be good. Here are a few tips for you on uploading your videos:

  • “Watermark” your videos. Now and then you’ll find videos, on the video-upload sites or perhaps embedded into someone’s website, with no identifying information in the video itself.

    You need to make sure your videos stand alone as a marketing tool for your site, so watermark the videos with your site’s domain name — at the very least at the beginning and end of the video, but ideally on every single frame so that no one can view the video without knowing where it comes from.

    (If you have videos that are not watermarked, you can use the Annotation tool on YouTube to overlay text onto the video. Oh, use keywords when you annotate, too!)

  • Provide plenty of keyworded descriptive info. The video-upload services provide space for you to supply a title, description, and keywords (or tags). Use them and use them fully — by entering a long description with plenty of keywords, for instance.

  • Include a link to your website. Put it in the URL field if the service provides one, or the description if it doesn’t. You want people to be able to find your site, after all. Note, however, that most video sites provide nofollow links, so you won’t get rank-boosting value in the search engines from them.

  • Put your domain at the top of the description, in particular on YouTube. YouTube hides your video description, except for the first line, so to ensure that people see your site’s URL, you need to put it on the first line.

  • Encourage your consumers or social fans to comment on your videos (ideally, to leave a video comment). In addition to leaving a regular comment below a YouTube video, you can also leave a video comment there as well. Google may like these comments, perhaps because the fact that it requires more effort suggests it may be more reasoned and useful.

  • Include a transcript or caption file. YouTube allows you to upload time-coded captions or a plain-text transcription file. (You have to upload the file first, view the file in your Uploaded Videos area, and then click the Captions button.) Google will probably read these files.

There are literally dozens of video hosting sites to which you can upload your videos. You can find a good list at Wikipedia. Of course, it’ll take you, um, forever to upload to all of them. So you should consider using a video-upload service, which works by having you load the video once into the distribution service so that the service can then upload to a variety of different sites.

For instance, TubeMogul.com will upload your video to 30 different services. Another distribution service is TrafficGeyser.com, which can upload to a similar number. Yet another is HeySpread.com, and you might find others.

Incidentally, the ranking of videos on the upload sites is not just a matter of keywords and links to the page. On YouTube, for instance, other aspects may be taken into consideration, such as

  • The number of times the video is viewed

  • The ratings given to the video by viewers

  • The number of times the video was shared

  • The number of comments

  • The number of people subscribing to the video publisher’s channel after viewing the video

  • The number of times the video is embedded into viewers’ own websites

Trying to make your video go viral? Understanding the preceding list will provide clues to how to make that happen! (Of course, you also need something that’s viral quality, not just your last Disney vacation video.)

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