Selecting a Distribution Channel for your Business
Part of the Starting a Business Cheat Sheet (UK Edition)
Customers are what you need to make your money. If your customers don’t come to you, then you have the following options for getting your product or service to them:
Internet and mail order
Consider these factors when choosing channels of distribution for your particular business:
Does it meet your customers’ needs?
Can the product itself survive?
Can you sell enough this way?
Is it compatible with your image?
How do your competitors distribute?
Is the channel cost-effective?
Is the mark-up enough?