Seek Business Industry Experts on Twitter

When you search for people on Twitter and other social media, look across the country and around the world in your field of business. When you follow these people, you can get good insights as to the direction of your industry.

After you find people to follow, you can put them into a special Twitter list (which can be public or viewable only by you). You can ask these folks questions directly, and because you are in the same industry, their insights can be very useful.

You do not necessarily have to follow people that you put on a list. Instead, you can just view them on a feed in Twitter (or in most social media applications).

Set up a Twitter list with industry insiders to gain insight on trends in your market.
Set up a Twitter list with industry insiders to gain insight on trends in your market.

Here’s how to add a person or business to an existing Twitter list. (See the next set of steps for details on setting up a Twitter list.)

  1. Find the Twitter user you want to follow.

  2. Click the small icon of a head and shoulders, and then choose Add or Remove from Lists.

    Your existing lists appear.

  3. Select the list to which you want to add the user.

    To select a list, click to put a check mark in the box to the left of the list. The person is automatically added.

Don't have a Twitter list? No problem. Follow these steps to set up a list and add a person or business to the list:

  1. Find the Twitter user you want to follow.

    A pop-up window or a profile page of that user appears.

  2. Click the small icon of a head and shoulders, and then choose Add or Remove from Lists.

  3. Click the Create a List option.

    The screen shown appears.

    Creating a new user list in Twitter.
    Creating a new user list in Twitter.
  4. In the List name text box that appears on the Create List pop-up box, type a name for your list.

  5. (Optional) If you want to write comments about your list, type them directly in the description box.

  6. Decide if you want the list to be available to everyone (Public) or for your eyes only (Private).

    You can change this choice at any time. Private Twitter lists can be followed in real time in any Twitter application.

  7. Click the Save List box.

    The list appears in the lists portion of your profile page. (If the list is private, you'll see a padlock icon next to its name.)

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