Script the Message for Your Crowdfund Investing Pitch Video
A quality video for your crowdfund investing pitch starts with a script. A script doesn’t need to spell out every word you’re going to say; instead, it should act as a guide for all the points you need to hit on in your video.
To reduce your stress, you don’t even need to think of it as a script; think of it as answering a few questions that a friend is asking you about your business.
Your business plan must cover the who, what, when, where, how, and why of your product or service. The questions you must touch on in your video include all these points:
Who are you?
What product or service do you need money to create, and what problem will it solve?
Where will the business reside?
What are the important milestones you’ll reach with the money and when do you plan to reach them?
How will you use the money to accomplish your goals?
Why should your audience care?
In addition, following the foundational principles of crowdfund investing, you must strive to be honest, transparent, and authentic in your video pitch. Your goal with answering these questions (creating the script) is to explain your mission to a stranger in just a few succinct paragraphs and compel that person to invest in you. You don’t necessarily have to write out exact answers.
Instead, let the script feel more natural. Jot down brief bullet points that remind you of the key points you want to make, and then just speak from the heart.
Keep your pitch under five minutes so you can retain your audience’s attention; two or three minutes is preferable. Make the beginning of your script the most powerful part because after one to two minutes, some people will tune out (even if they like what you’re saying).