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How to Register a Domain Name for Your eBay Store

Choosing a registrar (the company that handles the registering of your site name) for your eBay business is as important as choosing the right web host. You must remember that the Internet is still a little like the Wild West. One of the ways to protect yourself is to understand how the registry works (knowledge is power), so read on.

Before you decide on a registrar for your domain name, take a minute to see whether the registrar is accredited by ICANN (Internet Corporation for Assigned Names and Numbers — the international governing body for domain names) or is reselling for an official ICANN-accredited registrar. The Accredited Registrar Directory is updated constantly at the U.S. Department of Commerce’s InterNIC site, so check there for the most recent list.

You’ll usually get a substantial discount from the more expensive registrars when you register your domain name for multiple years — a good idea if you plan on staying in business. Also, if you register your name through your hosting service, you might be able to cut the prices in half! The only drawback is that your prepaid registration might go out the window if you choose to change hosting companies.

If you’re registering a new domain name but already have a site set up with your ISP, you need a feature called URL forwarding, or web address forwarding. This feature directs any hits to your new domain name from your existing long URL address.

Some registrars offer this service, but watch out for hidden surprises — such as a “free” offer of the service, which means they’ll probably smack a big fat banner at the bottom of your home page. Your registrar should also have some available tech support. Trying to troubleshoot DNS issues is a job for those who know what they’re doing! Remember, sometimes you do get what you pay for.

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