Knowing why people buy is crucial information to have if you want to close sales, no matter what you’re selling. Review the following list of the reasons people buy and put it to use to help you close sales.

  • The customer wants his needs fulfilled.

  • Your product keeps up with the times.

  • Your product stays ahead of competition.

  • Your product is the biggest.

  • Your product can be applied to both large and small business needs.

  • Your product makes the customer feel secure.

  • Your product is well-respected throughout its market.

  • Your product feeds the customer’s vanity.

  • Your product brings status.

  • Your product is appropriate for a season or event.

  • The customer is compulsive.

Copyright © 1998 Tom Hopkins International, Inc.