Raising Money for Your Nonprofit Organization
Part of the Nonprofit Kit For Dummies Cheat Sheet
Every nonprofit organization needs to raise money. Whether applying for grants, searching for donors, or throwing fundraising events, you’re always going to be looking for new ways to bring in funds. These tips can help your nonprofit successfully raise money:
Set clear, reasonable, yet ambitious fundraising goals based on a clear assessment of your organization’s likeliest supporters.
Don’t depend on one grant, one event, one donor, or one approach; take steps to draw income from multiple sources.
Because it costs money to raise money, be sure to make a fundraising budget.
Remember that individual donors represent the largest portion of a nonprofit’s private monetary contributions.
Write a strong case statement for your organization, telling how its work benefits people and how contributors’ support will make a difference.
Ask. If you don’t ask for a contribution, you won’t get one.
Make it easy for donors to respond to your organization’s request.
Begin by asking for financial support among those people closest to your nonprofit — the board, volunteers, constituents, and staff.
Include some fun in your fundraising. Special events can win friends and inspire new supporters.
Do your foundation homework before you ask for funds: Examine each potential grantmaker’s interests, focus, limitations, and policies.
Demonstrate the needs of the constituents your nonprofit wants to serve and present a clear plan for addressing those needs.
Acknowledge your donors’ financial support and work to deepen their involvement in your organization.