Publish Written Materials for Your Job Search
For Google, content is still king. If you have written materials from past jobs or from your time at school, you’re sitting on a gold mine of content that can help you rank. The best thing you can do with these materials is publish them on high-ranking, content-sharing sites. However, before you can publish your golden nuggets, you may have to tweak them so they’re most effective.
If your content contains sensitive material from a company or anything that may harm an organization, you need to clean it out. Either remove any specific mention by changing the names of things (products or companies, for example) to fictitious names or find a way of altering the text so you can remove the sensitive parts completely without ruining the flow of the prose.
You also want to make sure your writing has the proper keywords and links. The most important keyword is your name. Make sure your full name appears at the top and bottom of the document with links to your other online properties.
Use this format for the top of the document:
By Your Full Name (linked to an online résumé)
At the bottom of your document, include an author’s resource box. In this area, be sure to include the following information:
Your full name
A brief description of what you do, including your value statement, if you have one
Any relevant links, including your LinkedIn profile (remember to use contextual linking, not just click here)
A call to action, such as call me or e-mail me
After you’ve dolled up your written material, you’re ready to post it to high-ranking sites online. Open accounts with each of these free services:
Docstoc: This site promotes document sharing. The more you upload to Docstoc, the more documents you can download. In your case, each document you submit will be indexed by Google.
EzineArticles.com: Marketers use this article-marketing database to get their links published. Bloggers also use it to look for articles to post on their blogs. When you post your writing on EzineArticles.com, expect thousands of people to click the links in your article.
Scribd: This popular document-sharing network is also indexed by Google. You can invite friends to join your network, and then you can see when they post as well. You also get a public profile that you can customize.
Keep your written submissions to about 500 words. Generally speaking, people don’t read content longer than that online. If your material is longer than 500 words, break it up into parts.