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Focus on outcomes rather than activities. (For example, "produce a final, approved report" is preferable to "read and review draft report.")
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Make sure your objectives are SMART (specific, measurable, aggressive, realistic, and time-sensitive).
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Use clear language — no technical jargon or acronyms.
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Make sure every objective has at least one measure and every measure has at least one performance target. (For example, if the narrative statement of your objective is "to develop a new product," one measure would be "target completion date" and the performance target for that measure would be "August 15, 20__.")