Post Questions to Market with Facebook

Posting questions can be a great way to get interaction with your brand from your audience. People love to give their opinion or chime in with their experience, in which 356 people answered the question posed.

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The questions are in the form of poll answers, and you can choose to limit your answers to ones that you allow, or you can let your community members add their own selections. To use the Questions feature, follow these steps:

  1. From the Publisher on your Facebook Page Wall, click the Event, Milestone + icon (or the Offer, Event + icon, depending on which you have).

    A drop-down menu appears, with posting options.

  2. Select Question.

    A box appears in which you can type your question.

  3. Type your question in the top box.

  4. Click Add Poll Options in the bottom-left corner and type possible answers to the question in the boxes.

    As soon as you type an answer in the last box, another box appears below your box showing Add an Option to give you more possible answers.

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  5. Add as many poll options as you want.

    When you’re done adding options, you see an extra empty box that doesn’t appear in the final question.

  6. If you don’t want to allow people to be able to add options, deselect the Allow Anyone to Add Options check box.

  7. Click the blue Post button.

    Your question is posted.

This question will appear in the News Feed and the ticker of everyone who likes your Page. Questions are also very viral, meaning that when people answer a question, their answer appears in their News Feed for their Friends to see, and then it can be answered by their Friends as well.

You may wonder whether to allow people to add their own options to answer the question. Sometimes, people enjoy putting in their own options and trying to add something clever. But you may want to get clearer responses for research purposes, so you may not want to allow additional responses.

Questions also have their own Wall on which people can comment. To see this Wall, you have to click the question’s hyperlink on your Wall. A pop-up window appears, showing more details about the question.

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Here’s what you can see and do in the pop-up window:

  • Responses (in order of number of votes) appear. If you allowed additional responses, you also see what people added.

  • The number of votes appears when you mouse over the bar graphs.

  • Click the three dots to the right of the bar to see another pop-up window with a list of all the people who voted for this option.

  • If all the options can’t be displayed, you can click the hyperlink to show the additional options.

  • Below the responses, you can see who asked the question, how many total votes the question received, and how many people are following the question. When people follow a question, they receive a notification whenever one of their Friends also answers the question.

  • Below the Posts heading are all the people who have posted an additional response to this question. Each question has its own page on which people can discuss the question, so you may have the answers in the form of a poll, but people can elaborate on their responses on the page.

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