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Organizing Web Marketing Social Meetups

A meetup bridges the gap between the cyberworld and the real one. A meetup lets people with similar interests easily organize meetings for fun, advocacy, or learning — or simply to meet one another.

Meetup which has been around since 2002, bills itself as “the world’s largest network of local groups,” claiming that more than 7.2 million members have attended some 250,000 meetings held by 79,000 local groups located in 45,000 cities. Meetup charges organizers a fee ranging from $12 to $19 per month for using its platform.

Meetup technology lets people find or start a group located near them. The system includes an easy-to-use interface to identify meetings within a certain distance and to reply by RSVP, find directions, and check out the history of a Meetup group.

Meetup integrates nicely with Facebook events and RSVPs; it has an application for integrating with other services. In an inevitable mash-up, Meetup now allows Groupon fans to hook up at official and self-organized events.

What an easy way to find your target market in a location close to you! The following illustration shows a typical meetup screen for a salsa dance group in San Diego.

A Meetup search for salsa dance groups near San Diego produces several results, including this one.
Credit: Courtesy of SalsaCrazy (Evan Margolin)
A Meetup search for salsa dance groups near San Diego produces several results, including this one.
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