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Organize and Update Your Site for Better Search Engine (SEO) Results

Your Web site should have a consistent look and feel over time without frequent, massive reorganizations. In order for a search engine to maintain a high rank for your site, you need to keep related content all placed in the same area. You also need to keep all of your updating processes consistent. That way, if something goes wrong during your next update, you can pinpoint what went wrong where without too much hassle since you update things the same way every time.

It is confusing to customers to have things constantly changing around. Search engines and visitors to your Web site face the same challenge as a restaurant patron. Using a salad bar analogy, the restaurant owner shouldn’t scatter the salad dressings according to the whims of his salad bar designer, and randomly change things every time he gets in a new dressing or someone discontinues one of the old dressings.

You need to consider your persistence for the long term. How long will your Web site be sticking around? Ideally, like with any business, you want to build it to last without letting it fall behind and look dated. Relevancy to the current market is a big part of this, and if you are behind the times, you are probably behind your competitors. The technology that you use to build your Web site is inevitably going to change as the Internet advances, but your approach to relevancy should remain the same, incorporating new technologies as they arise. This is also a process you should develop over time. In the early days of the Web, frames were used to build sites, but that looks very outdated now. A few years ago, splash pages (introductory pages, mostly built in Flash, that provided no content or value to the user) were very popular. Today, they are discouraged. The Internet is an ever-changing entity, and if you’re not persistent about keeping up with the times, you might fall by the wayside.

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