Online Community Manager: Etiquette in Other People’s Communities
Like the social networks, it’s okay for an online community manager to join other online communities and participate in the conversations as long as he’s not being spammy or stepping on another community manager’s toes. Simply take part in the discussion.
If you join up and say to everyone that you’re interested in the community in order to drive traffic to your own community, you’ll get called out on it. However, if you’re there to take part in the discussion and enjoy the company, you have a better chance of having other follow you back to your community.
Here’s the thing: Though you’re actively recruiting new members, you’re not there on some covert operation to take over someone else’s community and steal their members. Your purpose is to build relationships with people who may also be interested in your brand. You’re not there to steal, snark, spam, or make waves with the other community’s manager. You’re there to have a conversation and see what comes of it.
The trust factor comes in when you’ve participated for a little while and folks see that you have good advice, or that you’re witty or making other productive contributions to the conversation