Monitor Your Brand with Social CRM Analytics

By Kyle Lacy, Stephanie Diamond, and Jon Ferrara from Social CRM For Dummies

To be successful with Social CRM, understanding how customers respond to your material is key to producing more of the best content. To do this, you need to spend some time monitoring your campaigns, website, and other channels to see what works and what doesn’t. For this reason, you should consider using one of the following real-time monitoring tools:

Google Analytics: Because it’s created by Google and has lots of free built-in features, including keyword suggestions, Google Analytics is the de facto standard for free web analytics. It’s easy to set up and use. When you add a blog or other channel, you can hook it into your account.
Adobe Insight: Many of the big-name brands use Adobe Insight, which has a variety of tools that help companies analyze their business. Find out more about pricing and features at their website.
Clicky: Clicky provides real-time analytics data that most other applications do not. The real-time capability is helpful if you want to monitor a specific campaign as it’s happening. It’s available in a free version with reduced features and a fee version that’s $5 per month if you pay the annual rate.