For an iPhone application to function, it needs to check all the boxes for metadata. Follow these rules to make your metadata functional and helpful:

  • Primary language chosen

  • Company name defined

  • SKU number is defined; use UPC if available

  • Application name and description are set

  • Application description is concise but full and views well on the iPhone

  • Primary app category and subcategories chosen

  • Secondary app category and subcategories chosen

  • Copyright and version strings are defined

  • Application URL is defined, valid, and stable

  • Support URL is defined, valid, and stable

  • Support email address is defined, valid, and receives e-mails

  • EULA written and defined (if needed)

  • EULA (if defined) is consistent with iTunes minimum terms and conditions

  • If user must accept EULA, the app asks user within app itself

  • Supported devices selected

  • Game advisories defined

  • Distribution regions chosen

  • Payment information defined on iTunes Connect (Paid Applications contract)

  • Price tier chosen

  • Encryption: US Department of Commerce approval obtained if encryption is used for anything other than authentication