Marsha Collier's Social Media Commerce Toolkit
For each arm of your social media commerce strategy, you use a different marketing tool. Here's a shortlist of platforms to build your online conversation, which should ultimately lead to new customers through your engagement. Check them out and see which best fits your social persona. Soon you'll have a clear social media plan for your company.
Basic content outreach
Facebook: Reach all ages with the largest social network
Twitter:Converse on this widely adopted messaging service via 140-character tweets
LinkedIn: Connect with like-minded professionals on this top business social networking site.
Google+: Reach newer adopters and techies on Google's social network
Free blogging platforms
Blogger: Google-owned blogging suite with free hosting and theme personalization
Posterous: Twitter-owned free blogging platform with themes
Wordpress: Free blog hosting managed by the developers of WordPress software
Linking
Bitly: Shorten URLs for posts; offers analytics and supports customization
Visibli: Attach a social engagement bar to all your shared links, with analytics
Pinterest: Share images on your own virtual pinboard on this popular scrapbook site
Images and videos
Flickr: Find royalty-free images to use on your blog; store and share your own
YouTube: Post videos for linking on your blog, Facebook page, and other social platforms
Podcasting
blogtalkradio: Podcast live and record using your telephone line
Spreaker: Create live or prerecorded podcasts with a microphone from an online or a mobile console
wsRadio: Conduct professional, radio-station-style podcasts
F-commerce
Fanpage Toolkit: Build your Facebook marketing with their five core application modules (Page Builder, Promotions, F-commerce, Messaging, and Analytics)
eBay Items: Port eBay listings to a Facebook business page; when item is clicked from Facebook Store App, customer is directed to the eBay listing
Ecwid: Install a full-featured shopping cart on your website or Facebook page with this app
Reviews
Yelp: Stay on top of customer reviews and offer discounts on your page
Angie's List: Claim your listing on this important review site for any service or Main Street business
Foursquare: Promote customer mobile check-ins with loyalty bonuses

Skype Glossary
account
1. (noun) The formal establishment of a relationship between the user and a software product that lets the user make use of the technology. 2. (noun) The representation of the details of the user’s relationship with the software, particularly showing what services of the software the reader can use.

Skype Glossary
beta version
An early version of software that is not in its final release form. Consequently, beta software is sometimes prone to quirks and bugs.

Skype Glossary
Bluetooth
A short-range technology used for transferring data wirelessly. It is commonly used for wireless mice, keyboards, and other consumer products.

Skype Glossary
call history
The record of an individual’s Skype calls.

Skype Glossary
case sensitive
An indication that software differentiates uppercase from lowercase capitalization. For example, if JohnDoe123 is a case-sensitive password, typing in JOHNDOE123 will fail.

Skype Glossary
conferencing
Hosting or participating in calls with multiple contacts using Skype, which can also extend to landline and mobile phone calls.

Skype Glossary
CrazyTalk
A program that allows you to create animated faces that are synchronized to move as you speak.

Skype Glossary
credit
The method by which you purchase time in advance and later spend it when using various Skype features.

Skype Glossary
End User License Agreement
Sometimes referred to by the acronym EULA, the contract a user agrees to in order to be able to use a specific software. This contract, or license agreement, defines the rights and restrictions of the user regarding the software.

Skype Glossary
firewall
A security program or machine that enables users to use a computer or network while also preventing unauthorized access from other parties over the Internet.

Skype Glossary
GMT zone
The GMT — or Greenwich Mean Time — is the system by which the majority of the world sets time according to global lines of longitude, starting with 0 being the meridian that runs between the poles through Greenwich, England and all other time zones being +/- hours in relationship to the 0 meridian.

Skype Glossary
GSM
Global System for Mobile Communications are the most widely used communications standard for mobile phones in the world.

Skype Glossary
IM
Instant messaging is a form of real-time typed communication between two or more people over the Internet or another network.

Skype Glossary
PayPal
1. (noun) The service that is used to securely make financial transactions over the Internet. 2. (noun) The company that provides the service.

Skype Glossary
profile
Your online Skype identity, including information that is private, shared with your contacts, or shared with the world.

Skype Glossary
proxy settings
The settings used to connect to other computers through the Internet or another network by using a proxy server, as in a networked business environment.

Skype Glossary
Skylook
An add-in that allows you to use Skype seamlessly with Outlook.

Skype Glossary
Skype Global Rate
A single low rate that applies equally to a set of more than 30 popularly called countries, as opposed to the individual county-by country rates that are otherwise charged.

Skype Glossary
Skype Name
Your unique name on Skype that you use to sign in and that others use to contact you.

Skype Glossary
SkypeIn
Your personal Skype online number that people use to call your computer.

Skype Glossary
SkypeOut
Calls made from Skype to mobile and landline phones.

Skype Glossary
SMS
Short Message System is a communication service that allows you to send text messages to and from cell phones and other devices.

Skype Glossary
USB
1. (noun) A rectangular port — universal serial bus — on a device that enables you to connect another device to it. 2. (noun) A cable that connects devices using a USB port. 3. (noun) The technology by which the connection is accomplished.

Skype Glossary
VAT
The Value Added Tax applied in European countries to goods and services.

Skype Glossary
VoIP
The Voice over Internet Protocol technology that allows you to send voice communication over the Internet.

Skype Glossary
voucher
A certificate or number, either purchased or provided as a free promotion with phones or other devices, that can be exchanged for Skype credit.

Skype Glossary
XML
A tag-based markup language that is widely used to create documents and Web services.

Skype Glossary
ZIP files
Files that have been compressed to reduce their size, thereby making file transfer and storage faster and easier.