Marketing Your Etsy Business
Etsy recognizes the importance of marketing your business — which is why it offers several built-in promotional tools, such as widgets and coupon codes. Marketing on Etsy is easy when you take advantage of the following:
Create coupon codes for your shop. Coupons increase sales, increase branding and awareness, reward current customers, and entice former customers to return.
Buy a spot in a special showcase to boost your shop's visibility. Showcase items appear more prominently in category listings, enticing browsers to buy.
Create a special widget for your blog or other Web site to advertise your Etsy shop. This strategy helps steer people on those other sites to your Etsy shop.
Promote your shop on Facebook. Connecting with friends, family, and fans on Facebook is a great way to keep them buying from you.