Marketing Your Etsy Business

Etsy recognizes the importance of marketing your business — which is why it offers several built-in promotional tools, such as widgets and coupon codes. Marketing on Etsy is easy when you take advantage of the following:

• Create coupon codes for your shop. Coupons increase sales, increase branding and awareness, reward current customers, and entice former customers to return.

• Buy a spot in a special showcase to boost your shop's visibility. Showcase items appear more prominently in category listings, enticing browsers to buy.

• Create a special widget for your blog or other Web site to advertise your Etsy shop. This strategy helps steer people on those other sites to your Etsy shop.

• Promote your shop on Facebook. Connecting with friends, family, and fans on Facebook is a great way to keep them buying from you.