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Marketing to Find New Customers

Part of the Marketing Kit For Dummies Cheat Sheet

It's important that your marketing plan keeps you selling to existing customers, but growing your business depends on finding new buyers. Try these marketing tips for attracting new customers:

  • Rent a small booth at a trade show. Bring lots of brochures and business cards, plus samples or poster boards telling stories of how you solved problems for happy customers.

  • Post special offers on Craig’s List. Go to http://www.craigslist.com and see if there is a local Craig’s List site. If so, post free ads for special offers of your product or service at special introductory rates. It’s a great way to attract new customers.

  • Ask for referrals. Give existing customers a reward (such as a gift or a coupon on future purchases) in exchange for referrals to their friends or business associates.

  • Start an expert blog. Offer weekly advice to customers based on your special expertise. For example, if you’re in home construction, cover how to winterize your home.

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