Marketing Strategies for Pinning a Post
After you publish a post in Facebook’s Timeline, it’s time to have a little fun by highlighting certain posts or by pinning a post to the top of your Timeline for a certain period to draw more attention to it.
When you highlight a post, the post spans the width of your Timeline. Kia Motors does a great job of highlighting a photo.
To highlight a post, you first have to post it; then mouse over the top-right corner of the post to reveal the star. Just click the star to highlight the post.
Highlighting a post doesn’t affect how it shows up in the News Feeds of your fans. It affects only how the post is displayed on your Timeline.
Pinning a post to the top of your Timeline can be a great way to draw attention to one of your posts for people who visit your Page. You can pin a post for a total of seven days. Then the post automatically returns to the area of your Timeline where it belongs.
You may decide to pin a promotion to the top of your Page, a question, or a video. Try it to see how it works for you. To pin a post to the top of your Page, just follow these steps on any published post:
Mouse over the top-right corner of the post to reveal the pencil icon.
Click the pencil icon.
A drop-down menu appears.
Select Pin to Top.
Your post appears at the top of your Timeline with a small orange flag on it indicating that it is a pinned post. To unpin it, click the pencil icon in the top-right corner of the post and then choose Unpin from Top.