A splash page is a graphics-intensive or multimedia home page that delivers a nice “Wow!” response to your business website. Your developer might make money creating a splash page, but that doesn’t help you. Unless you're a design or entertainment company, a splash page might earn you nothing but aggravation from your target audience.

A splash page can cost you dearly in search engine ranking because it can inhibit a crawler’s ability to index your site. Moving multimedia elements to another page on your site where users can choose to view them is much better than forcing users to spend time viewing unwanted elements. If you insist on using a splash page, try adding these elements to soften the effect:

  • A Skip This Intro link: Place this link in the upper-right corner, or elsewhere high above the fold, to make it highly visible.

  • An <alt> tag: Incorporate into the splash page this tag (known as hover text), which is roughly equivalent to the first paragraph of text on the home page.

  • A paragraph of text in the source code: If possible, place the paragraph above the call to Flash or a graphical image. It doesn’t matter where it appears on the screen.

  • An entry page: Convert your splash page to an entry page by including a navigable footer or main-level navigation (or both).

  • A splash page with an original name: Give the page a name that’s different from your main URL. Submit the home page, rather than the splash page, with content as the primary URL for search engines.